2019
Whitefang
Whitefang
Shenzen, China
Whitefang
WhiteFang is a brand of the modern times that focuses primarily on adventure and sports gear. Their core belief revolves around the concept of transformation. We devised the visual strategy to reflect this concept, by transplanting the adventurer to an exciting new space.
Brand Identity
Signage Graphics
Challenge
As a brand with a strong grasp of who they are and what they stand for, our challenge was to capture the soul of the brand in digital format and design, not just a logo but also a complete branding platform. One which will not just express the brand the right way to its target audience but also leaves an impression.
Strategy
We devised a brand strategy in line with the spirit of the brand and came to a conclusion that as an adventure and sports brand, with the idea of transformation at its focal point, a direction that involves changing the customer’s environment to a more exciting one would be apt. We decided to focus on the emotion that the logo and branding, in general, must evoke. This according to our discussions and subsequent understanding of the brand was a spirit of adventure and energy.
Outcome
Care was given to create a visual identity for the brand which is scalable and at the same time is unique in every respect. The visual storytelling was carefully planned to express the aggressiveness and the vigorous nature of the brand while the collage format of the presentation is a clear nod to the traditional aspect of design. It is also a graphic representation of how something when put out of its inherent environment, stands out. With a clean design approach and bold elements and colors, we have created a young and spirited visual.
Gallery
A refreshing visual identity for an adventure sports brand
A refreshing visual identity for an adventure sports brand
In line with the idea of transformation, a 'switch in space' was decided to be the underlying theme for the brand's visual identity
In line with the idea of transformation, a 'switch in space' was decided to be the underlying theme for the brand's visual identity
2019
Whitefang
Shenzen, China
Whitefang
WhiteFang is a brand of the modern times that focuses primarily on adventure and sports gear. Their core belief revolves around the concept of transformation. We devised the visual strategy to reflect this concept, by transplanting the adventurer to an exciting new space.
Brand Identity
Signage Graphics
Challenge
As a brand with a strong grasp of who they are and what they stand for, our challenge was to capture the soul of the brand in digital format and design, not just a logo but also a complete branding platform. One which will not just express the brand the right way to its target audience but also leaves an impression.
Strategy
We devised a brand strategy in line with the spirit of the brand and came to a conclusion that as an adventure and sports brand, with the idea of transformation at its focal point, a direction that involves changing the customer’s environment to a more exciting one would be apt. We decided to focus on the emotion that the logo and branding, in general, must evoke. This according to our discussions and subsequent understanding of the brand was a spirit of adventure and energy.
Outcome
Care was given to create a visual identity for the brand which is scalable and at the same time is unique in every respect. The visual storytelling was carefully planned to express the aggressiveness and the vigorous nature of the brand while the collage format of the presentation is a clear nod to the traditional aspect of design. It is also a graphic representation of how something when put out of its inherent environment, stands out. With a clean design approach and bold elements and colors, we have created a young and spirited visual.
Gallery
A refreshing visual identity for an adventure sports brand
A refreshing visual identity for an adventure sports brand
In line with the idea of transformation, a 'switch in space' was decided to be the underlying theme for the brand's visual identity