2024
Chundy Hundy
Chundy Hundy
Dunedin, NZ
Koarse MC
A light hearted visual identity, event branding, and trophy design suite created for the Koarse Motorcycle Club's motocross event, Chundy Hundy. Blending classic MX energy with a tongue-in-cheek, social race format, the project delivered high-contrast vector graphics optimized for event merchandise, vinyl stickers, and laser-engraved Perspex trophies.
Vector Graphics
Event Graphics
Merchandise Design
3D Render
Challenge
The primary challenge was to elevate the identity for the event, balancing the chaotic, lighthearted nature of the race with a professional, cohesive look. We also had to design durable, high-impact trophies from perspex along with accompanying event merchandise.
Strategy
Building a flexible central graphic vector asset that translates the irreverent, humorous, high energy culture seamlessly across distinct mediums - clear, solid Perspex awards, screen-printed apparel, and die-cut stickers - was the way to go.
Application
Once the asset was designed and ready for production, we were able to create the trophy prints in-house without having to rely on expensive options. We also adapted central event graphics for print on apparel and promotional stickers.
Outcome
We were able to deliver a distinct, memorable event identity that refreshed the Koarse Motorcycle Club’s brand. We successfully produced multi-medium assets -from physical Perspex trophies to participant merch - that enhanced the event experience for riders and spectators.
Gallery
A light hearted visual identity for a fun Motocross Event
A light hearted visual identity for a fun Motocross Event
After the designs turned into fan favourites, naturally the designs were turned into t-shirts as well
After the designs turned into fan favourites, naturally the designs were turned into t-shirts as well
2024
Chundy Hundy
Dunedin, NZ
Koarse MC
A light hearted visual identity, event branding, and trophy design suite created for the Koarse Motorcycle Club's motocross event, Chundy Hundy. Blending classic MX energy with a tongue-in-cheek, social race format, the project delivered high-contrast vector graphics optimized for event merchandise, vinyl stickers, and laser-engraved Perspex trophies.
Vector Graphics
Event Graphics
Merchandise Design
3D Render
Challenge
The primary challenge was to elevate the identity for the event, balancing the chaotic, lighthearted nature of the race with a professional, cohesive look. We also had to design durable, high-impact trophies from perspex along with accompanying event merchandise.
Strategy
Building a flexible central graphic vector asset that translates the irreverent, humorous, high energy culture seamlessly across distinct mediums - clear, solid Perspex awards, screen-printed apparel, and die-cut stickers - was the way to go.
Application
Once the asset was designed and ready for production, we were able to create the trophy prints in-house without having to rely on expensive options. We also adapted central event graphics for print on apparel and promotional stickers.
Outcome
We were able to deliver a distinct, memorable event identity that refreshed the Koarse Motorcycle Club’s brand. We successfully produced multi-medium assets -from physical Perspex trophies to participant merch - that enhanced the event experience for riders and spectators.
Gallery
A light hearted visual identity for a fun Motocross Event
A light hearted visual identity for a fun Motocross Event
After the designs turned into fan favourites, naturally the designs were turned into t-shirts as well